Privacy policy

Last updated: May 19, 2025

This Privacy Policy describes how LumeCeuticals ("we", "us", "our", or the "Company") collects, uses, discloses, and safeguards your personal information when you visit or make a purchase from www.lumeceuticals.com.au (the “Site”) or otherwise engage with us through any of our services ("Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

We are committed to complying with the Australian Privacy Principles and the Privacy Act 1988 (Cth), and supporting best practices in data privacy management.

Your continued use of our Site and Services constitutes your agreement to this Privacy Policy.

1. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. When changes are made, we will post the updated policy on our Site and update the “Last updated” date. We recommend reviewing this policy periodically to stay informed.

2. What Personal Information We Collect

We collect personal information directly from you, automatically through your use of the Services, and from third parties.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others. This includes:

a. Information You Provide

• Name, email, address, phone number
• Payment and billing details
• Account login and security information
• Order and purchase history
• Skin type, concerns, and other health or preference-related information (if you provide them for product customisation)
• Any content you submit to us, such as product reviews, survey responses, or messages to customer support

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

b. Automatically Collected Data ("Usage Data")

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, analytics tools and similar technologies ("Cookies"), such as:

• IP address and browser/device type
• Date/time of access
• Pages viewed, time spent on pages, and site interactions

c. From Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Companies who support our Site and Services, such as Shopify.
• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.
• When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
  
• Social media platforms (when you interact with our ads or content

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, Third Party Websites and Links.

3. How We Use Your Information

We use your personal data for purposes such as:

• Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and other features and functionalities related to your account.
  
• Communicating with You and Service Improvement. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you
• Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.
  
• Personalising your experience on our Site. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use. In this case, Shopify will process your information as set forth in its Privacy Policy and Consumer Privacy Policy.
• Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
  
• Legal compliance and enforcing our terms

We may also combine collected data with information from other sources to improve our offerings.

4. Cookies and Tracking Technologies

Like many websites, we use Cookies on our Site to improve your browsing experience, such as;

• Remembering your preferences and settings
• Performing analytics and usage tracking
• Targeting marketing and ad content

For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

You can manage your cookie preferences via your browser settings. For details about Shopify’s use of cookies, visit: Shopify Cookies Policy

5. How We Share Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate purposes and other reasons subject to this Privacy Policy. Such circumstances may include:

• With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
• With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We disclose the following categories of personal information and sensitive personal information about users for the purposes set out above.

Category	Shared With
Contact and Order Information	Shopify, shipping providers, payment processors
Marketing & Analytics Data	Marketing platforms (e.g., Meta, Google)
Legal or Compliance-Required	Government or legal entities when required
In Business Transactions	To potential acquirers in the event of a merger/sale
With Your Consent	Third-party services you engage via our Site

We do not sell or rent your personal information, use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you.

6. Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

7. Marketing and Your Rights

You can opt-out of marketing communications at any time by:

• Clicking "unsubscribe" in any marketing email
• Contacting us at lumeceuticals@gmail.com

Note: You will still receive transactional messages (e.g., order confirmations).

8. Withdrawing Consent and Account Deletion

You may withdraw your consent or request deletion of your account and personal information at any time by contacting us.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law. We may also retain some information for legal or regulatory purposes.

9. Data Aggregation and Non-Personal Information

We may collect and use non-identifiable, aggregated data to analyse trends and improve our Site and services. This data does not identify individual users.

10. Security

We strive to protect your information using appropriate technical and organizational measures including:

• Encrypted storage of sensitive data
• Firewalls and restricted access controls
• Secure transmission using HTTPS protocols

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

11. International Transfers

If you are outside of Australia, your information may be transferred and processed in countries including the United States or other regions where our service providers operate. We rely on standard legal mechanisms for data transfers when required.

12. Retention of Data

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy unless otherwise required by law.

13. Accessing and Managing Your Personal Information

You have rights under the Privacy Act and may:

• Request access to your personal data
• Request correction of inaccurate information
• Request deletion of your data
• Request that we stop processing your data
• Withdraw consent at any time

To exercise your rights, contact us via the details below. We may require verification of your identity.

14. Children's Privacy

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

15. Third-Party Websites

Our Site may contain links to external websites not operated by us. We are not responsible for the content, privacy practices, or security of those third parties. Always review their privacy policies before engaging.

16. Complaints

If you have a privacy complaint, contact us. If you are unsatisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

16. Contact Us

If you have any questions or would like to exercise your privacy rights, please contact us at lumeceuticals@gmail.com.

LumeCeuticals Pty Ltd
Melbourne, Australia
ACN 686445223